Businesses can directly influence their search results listings on Google through clever optimisation of each page on their website. SEO experts Wolfgang Digital have put together a 10-step list to help businesses gain better visibility on Google and drive more traffic to their website.
SEO can sometimes seem like a black art that changes its rules every day. The following tips will give you a good platform on which to build your organic SEO.
1. Page copy should be at least 300-500 words in length, otherwise search engines will find it difficult to ‘see’.
2. Your targeted keyword shouldn’t make up more than 2.5% of your page’s text – too much keyword repetition will cause a page to be viewed as spam by search engines. Using synonyms is a great way to avoid this (so break out the thesaurus!). A handy free tool which lets you calculate your pages’ keyword density can be found here
3. Your Page Title Tag should be between 50 and 60 characters long with your preferred keyword appearing toward the beginning. If it’s too long, part of it will be cut off in the search results. This free tool lets you preview your Title Tag so you can make sure it fits.
4. The H1 Tag is the most important heading available to you. It should include your targeted keyword and should generally only be used once per page.
5. Page URLs should not exceed 75-115 characters, with a slug* of no more than five words (including keyword), while avoiding stop words (and, the etc.) and using dashes (-) to separate words. Capital letters and special characters (* ! <) should not be used.
*A slug is the part of the URL which comes after the last sub-folder (highlighted below): http://www.wolfgangdigital.com/blog/seo-guide-page-title-tag
6. Images should be optimised with an SEO-friendly URL (as above), as well as filled in ALT and TITLE tags complete with descriptive text of no more than four or five words each. Make them different if possible.
7. Linking to other pages on your site from within your article helps spread page authority to important parts of your website, provided the links are relevant to the topic at hand. Try to point internal links toward key landing pages.
8. Linking to other websites can help with SEO so long as what you are linking to is relevant and authoritative (e.g. research, sources, peer reviewed data etc.). Just make sure you don’t end up linking to your rivals’ websites!
9. Meta Descriptions should be filled in with descriptive and enticing text which includes your pages’ keywords. Try to keep it under 150 characters.
10. Meta Keywords Tags should not be used. They do more harm than good. If your page has them, delete them!
Good SEO is all about consistency: whenever you add more content to your website, like blog posts or company news, make sure that you stick to the above guidelines.