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Giving SMEs that much-needed boost

SMEs are the lifeblood of the Irish economy. They make up over 99% of businesses in the enterprise economy and account for almost 70% of people employed in Ireland. But the past several years have been hard for SMEs, who … Continued
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If the hype is peeled away,…

For many industry watchers there is a good deal of marketing hype behind the ‘Internet of Things’. I wanted to peel that marketing hype back and outline examples illustrating the value for the citizen behind the buzz-word bingo. The EU … Continued
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How to use Facebook to drive…

Small businesses are flocking to Facebook, taking advantage of its massive user base to create an effective online channel for their business. But what’s the best way to use Facebook to drive sales and build brand awareness? First, let’s look … Continued

Mobile-friendly must be a priority for…

Over the past couple of years there’s been a steady move towards mobile. It’s clear that we’re using smartphones and tablets more than we ever have. This trend hasn’t gone unnoticed by Google, which recently changed its search algorithm to … Continued
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Top five free training courses for marketers

Digital marketing is playing a larger role than ever in businesses’ marketing strategies, and in some cases it’s proving more effective than traditional marketing. This trend has not gone unnoticed by businesses who are constantly investigating how they can better … Continued
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The Digital Reality

During 2014, e-commerce spending in Ireland increased by 30% to almost €5.6 billion, according to Visa. Breaking it down, Irish consumers spent €3.8 million online every minute on an average day. But there’s a problem: of those online purchases, a … Continued
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Making a start on mobilising your…

No matter what kind of organisation you are, you’re probably looking at ways to make your teams more productive and your services better. Have you considered how mobilising your business can help? At eir Business we work with a huge … Continued
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The five truths of data networking

The enterprise network today isn’t what it used to be. If there are only a handful of things you remember about your network, make it these five: 1) Organisations cannot perform without consistent connectivity. If you’ve been around as long … Continued
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Who needs to optimise their enterprise network?

Every ICT investment you make has to earn its keep. Here are some signs that could indicate your network or infrastructure is running at less than optimal performance. At eir Business we have a dedicated team of engineers and architects … Continued
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Five e-commerce myths

Every company who wants to sell online needs to start in the same place: developing their e-commerce website. In the first of a three-part blog series, Jim Cassidy of Isobar debunks five of the common myths about setting up an … Continued
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It pays to be social

Social media can be overwhelming. There are so many different platforms, from Facebook and Twitter, to Instagram and Snapchat. And there’s so much to think about – how do I start, what do we share, how do we interact with … Continued

Business broadband made simple with our…

One of the great advantages of listening to your customers is understanding the challenges they’re facing and being able to develop solutions that can help make their day-to-day lives easier. Our new broadband bundles, which will be available from 24th … Continued