Mike Creaven

Managing Director of Smartfitapps

Mike Creaven is managing director of SmartFitApps, maker of the Smart Appys app builder system [http://www.smartfitapps.com]. Mike has 13 years’ experience working for a number of leading telecoms companies in Ireland, including Meteor and Vodafone Ireland, where he held various commercial, local and global marketing roles. During his time at these companies he managed teams for mobile apps, mobile advertising, social media, mobile data and content services, and devices, and was responsible for meeting seven-figure revenue targets on multiple propositions.

Michael has particular expertise in monetisation and mobile payments, including premium messaging, Charge2Mobile and NFC – all enabling factors in generating ROI on apps, web or other digital innovations via identification of new business models.

From Galway, Michael has a Bachelor of Business Studies in Marketing, and has chaired the IBEC Irish Mobile Operator Payments and Innovation forum between all operators in Ireland. Michael has also been a successful entrepreneur and director in two previous ventures.

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