Mobile apps can help to boost donations, fundraising and volunteering activities, and can develop a new channel to keep your supporters engaged with your charity?. Managing a non-profit in Ireland requires a lot of dedication and hard work, whether it … Continued
Managing Director of Smartfitapps
Mike Creaven is managing director of SmartFitApps, maker of the Smart Appys app builder system [http://www.smartfitapps.com]. Mike has 13 years’ experience working for a number of leading telecoms companies in Ireland, including Meteor and Vodafone Ireland, where he held various commercial, local and global marketing roles. During his time at these companies he managed teams for mobile apps, mobile advertising, social media, mobile data and content services, and devices, and was responsible for meeting seven-figure revenue targets on multiple propositions.
Michael has particular expertise in monetisation and mobile payments, including premium messaging, Charge2Mobile and NFC – all enabling factors in generating ROI on apps, web or other digital innovations via identification of new business models.
From Galway, Michael has a Bachelor of Business Studies in Marketing, and has chaired the IBEC Irish Mobile Operator Payments and Innovation forum between all operators in Ireland. Michael has also been a successful entrepreneur and director in two previous ventures.
Deciding how a mobile app should interface to your business is a big decision and is worth investigating in order to maximise the benefit an app can deliver. When building a mobile app, most businesses need to consider what type … Continued
There are many different types of apps, from native and web-based apps to hybrids in between. Previously, native apps used to be the go-to format but the trend is changing. Back when Apple first launched its App Store, native apps … Continued
Your customers always have their smartphones handy, and if they are happy or unhappy with your company’s products, they might well express their feelings on Facebook or Twitter. If you haven’t explored social media for your business yet, it’s time … Continued