The relentless push for new customers can be incredibly tough. Many businesses find that focusing energy on retention and upsell with existing customers can actually generate more revenue than trying to find new ones. Some of the smartest of these … Continued
Peter Tanham is a mobile marketing expert. He began his career in the telecoms industry, working in the marketing department for one of the world’s largest mobile phone carriers. He founded Amp Communications, a digital marketing agency in 2010, running successful online marketing campaigns for clients like The Corrs, Dublin Gospel Choir and Heathers.
Peter is the founder and CEO of SparkPage, a mobile relationship marketing company. SparkPage provides a suite of online tools to help businesses acquire and retain customers via smartphones. These tools make communicating with mobile customers through apps, SMS, social media and email much more effective.
Statistics reveal something alarming about people who browse the web using a mobile device. If they land on your site and it’s not optimised for mobile, two thirds of them will never return. Failing to make your site look good … Continued
If someone asked you to think of the most powerful mobile marketing tool now available, you mightn’t immediately mention text messaging. But the results show that few tools are more effective than SMS at catching a customer’s attention. It’s probably … Continued