Does your business really need a mobile app?

Damian Duffy

Head of IoT at eir Business

Mobile Digital Boost

There are solid, compelling reasons why a business should develop a mobile app. If you are facing challenges like these below, there’s probably a strong business need that a mobile app could help you address – with measurable benefits for your customers and your bottom line.

If you are the type of person who likes to be on the cutting edge in your field, it’s tempting to start developing your app before you have identified the business problem you want it to solve.

But jumping on the bandwagon isn’t a sound strategy. First, you really do need to figure out what challenges your business is facing, and take a fresh look at how your staff work – then you’re ready to have a conversation with an app developer. Here’s some food for thought, outlining the kind of business challenges that mobile apps can help a company address.

Could your on-the-road sales team spend less time in the office?

If you have a mobile sales force devoted to meeting customers and prospects in the field, a mobile app could free up more of their time for this face-to-face contact. Many mobile workers spend time in the office filing paperwork: your developer could help develop a mobile app that lets them do admin on the road rather than having to come back to base.

Do you need to manage a team of mobile workers?

There are exciting possibilities to develop a mobile app that makes it easier to manage and communicate with a mobile team – for example, a group of care workers who visit clients in their homes. Talk to your developer about how mobile job scheduling can help assign tasks to your field teams, track time-sheets, increase your service levels and overall customer satisfaction. It’s not just about apps: SMS is a tool which works on any type phone and could be used in new ways for managing workers and customer communications.

Do you need a new edge over your competitors?

Perhaps you’re happy with the productivity of your staff, but you’d like to offer customers something extra. In the above example of carers visiting clients in their homes, imagine the added value of a mobile app that’s integrated with SMS to send a text message letting family members know their mother has just been visited by her care worker.

The important thing to remember is that any business has the potential to benefit from a mobilising the way it works: smaller, locally focused businesses have as much to gain as larger corporations. The key is to speak with someone who understands your business, as well as the practicalities of what a mobile app can achieve. If you can devise a mobile app that saves you time, or makes your service better, app development could well be an initiative that’s worth your investment.

What mobile apps do you find most useful for business? Could you serve your customers better, or improve your own productivity, with a mobile app for your business?


Damian Duffy is Head of Mobility with eir Business where he works on machine-to-machine infrastructure projects. For more information about eir’s suite of mobility solutions, contact If you would like to read more blog posts about mobility visit the eir Business blog.