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Mobile

Mobilising the IT opportunities in CityJet

Mobile technology and services are increasingly important to enable CityJet develop and grow its business. The airline is constantly looking to enhance the effectiveness of its organisation, and improve services for its customers. David Cadenhead, CIO of CityJet, discusses the … Continued
Trends to watch

What digital trends will you be…

There’s no question that 2015 was dominated by one trend: mobile. It was the year when mobile search overtook desktop search in 10 countries, including the US and Japan. And Google introduced an update that rewards mobile-friendly websites in its … Continued

Charity mobile apps: what you need…

Mobile apps can help to boost donations, fundraising and volunteering activities, and can develop a new channel to keep your supporters engaged with your charity?.  Managing a non-profit in Ireland requires a lot of dedication and hard work, whether it … Continued
2 people drinking coffee in a coffee shop and using WiFi

What's next for venues offering free…

Everybody loves venues offering free WiFi. Coffee drinkers and restaurant-goers often choose a venue based on whether they can get online, quickly and reliably. But something’s changed in the market, and it’s this: the new generation of WiFi technology doesn’t … Continued

How to use Facebook to drive sales

Small businesses are flocking to Facebook, taking advantage of its massive user base to create an effective online channel for their business. But what’s the best way to use Facebook to drive business sales and build brand awareness? First, let’s … Continued

Mobile-Friendly Websites Must Be A Priority…

Over the past couple of years there’s been a steady move towards mobile. It’s clear that we’re using smartphones and tablets more than we ever have. This trend hasn’t gone unnoticed by Google, which recently changed its search algorithm to … Continued

The Top Five Free Online Digital…

Digital marketing is playing a larger role than ever in businesses’ marketing strategies, and in some cases it’s proving more effective than traditional marketing. This trend has not gone unnoticed by businesses who are constantly investigating how they can better … Continued

The Digital Reality

During 2014, e-commerce spending in Ireland increased by 30% to almost €5.6 billion, according to Visa. Breaking it down, Irish consumers spent €3.8 million online every minute on an average day. But there’s a problem: of those online purchases, a … Continued

Making a start on mobilising your business

No matter what kind of organisation you are, you’re probably looking at ways to make your teams more productive and your services better. Have you considered how mobilising your business can help? At eir Business we work with a huge … Continued

Five e-commerce myths

Every company who wants to sell online needs to start in the same place: developing their e-commerce website. In the first of a three-part blog series, Jim Cassidy of Isobar debunks five of the common myths about setting up an … Continued

It pays to be social

Social media can be overwhelming. There are so many different platforms, from Facebook and Twitter, to Instagram and Snapchat. And there’s so much to think about – how do I start, what do we share, how do we interact with … Continued

Data to become a core asset…

We asked our Digital Boost partners what their digital plans are for the coming year. In this blog post, Jim Cassidy of Isobar, Anthony Quigley of Digital Marketing Institute and Anthony Rafferty of Paypal discuss their plans and the trends … Continued

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