Making a start on mobilising your business

Damian Duffy

Head of IoT at eir Business

Mobile News

No matter what kind of organisation you are, you’re probably looking at ways to make your teams more productive and your services better. Have you considered how mobilising your business can help?
At eir Business we work with a huge diversity of organisations, both in enterprise and government, and a common theme we see emerging is the thirst to get the right information to the right people, at any time, from any device. Mobile workforces in the field need continuous information access; organisations like retailers are eager to push out offers straight to customers’ mobile devices; and any number of location-aware apps are being developed.

All that isn’t surprising given the market size: smartphone usage in Ireland hit a record 59% in Q2 of 2014 according to ComReg, offering an irresistible opportunity to organisations in both the public and private sector. Chances are, information or offers delivered to mobile devices will reach a large segment of the people you want to contact.

But what if you haven’t begun on your mobility strategy yet? It can be complex trying to figure out where to start. Perhaps the secret is not to be dazzled or put off by the word “mobility”. Whatever you’re planning to do with mobile technology, don’t forget it’s just another part of the enterprise ICT landscape in your organisation; it needs to be planned, designed, rolled out and maintained with the same governance and attention to risk as any other project.

Here are three areas we see customers focusing on, when it comes to mobility. There could be some food for thought here for your organisation:

Better management of a mobile workforce: as I mentioned in a previous blog, there are great opportunities to improve the effectiveness and productivity of a mobile sales force by introducing a mobile app that allows them to complete admin work on the road rather than coming back to the office. Similarly, you could investigate how SMS or an app could help improve your management of field teams, scheduling tasks and assignments, tracking timesheets and more.

Single number reach brings your desk phones into the field: why not consider mobilising your fixed line telephone estate? With single number reach, calls to a worker’s desk phone will ring on their mobile, allowing them to take calls without giving out there mobile number to all and sundry. And calls they make from their mobiles will still appear to come from their desk phone, helping present a consistent and unified face to customers, suppliers, and anyone else they deal with by phone.

Pop-up infrastructure enables true flexibility: did you know that 3G and 4G mobile coverage allows you to set up branch locations with full voice and data infrastructure, even in a remote portakabin, or a pop-up shop at events like trade shows or music festivals? This kind of mobility is perhaps the most exciting, because we really have entered the era of fully movable enterprise ICT infrastructure. eir’s outdoor population coverage figures are now more than 60% for 4G and over 96% for 3G, which means high-speed data coverage and voice services in more of the places you want to be across Ireland.

There are so many more possibilities, including others I haven’t covered here. Consider, for instance, the potential to develop location-aware services that harness the GPS capabilities in mobile devices to send targeted information to a device depending on its location. Just think about the range of applications, in areas as diverse as tourism, retail and transportation.


The possibilities really are limitless. How will your organisation embrace mobility?




Damian Duffy is Head of Mobility with eir Business where he works on machine-to-machine infrastructure projects. For more information about eir’s suite of mobility solutions, contact If you would like to read more blog posts about mobility visit the eir Business blog.