Enhance customer loyalty and satisfaction.
Mobile devices are never far away from your customer’s hand. How can you seize the opportunity to stay front of mind, with mobile apps and experiences customers will enjoy and tell others about?
Mobile devices have transformed the way all of us interact with technology. Most of your customers have close, continuous contact with their smartphones, tablets or other mobile device. A significant challenge for every enterprise is to determine how to meet customers’ needs on the mobile channel, without sacrificing security or usability. The growing availability of innovative apps in Ireland, like AIB’s Me2U mobile payments app and ESB’s Power Check, means enterprises with no mobile offering are under increasing pressure to get to market.
Whatever apps you are considering developing for customers — consumer loyalty schemes, or B2B apps for functions like customer service, logistics or project management – experts advise a clear-thinking strategy from the beginning, including defining the business case, success factors and overall commercial objective. Secure, close integration with your CRM and other enterprise systems is also essential, including mobile VPN and mobile APN access to safeguard data streams to and from your enterprise network.
Learn more about mobilising your business services with eir and eMobile: