Start-ups, analytics and wearables primed for growth

Mobile Innovation Apps News

We asked our Digital Boost partners to review developing trends in their industry in the coming year. In this blog post, Sanj Bhayro, Senior Area Vice President EMEA SMB with Salesforce talks about the trends he expects to create a buzz this year.

Preparing our customers for change

Speed is the new currency of business and companies have to be ready to sell, service, market and engage with their customers anytime, anywhere and on any device.

With two thirds of Irish people now owning a smartphone, according to Red C, we are entering a new world of computing where everything is connected, and instantly accessible.

This will create opportunities for businesses to transform how they engage with customers, partners and employees.

Spotlight on startups

With high levels of growth over the past few years, the start-up sector continues to be a major contributor to the economy. We are seeing a huge amount of disruption to traditional industries as more and more startups leverage the shifts in the mobile, cloud and connected world to innovate and scale.

We believe this growth will only increase next year and as a result we are expanding our focus and contribution in this area with initiatives like Salesforce for Startups and Salesforce Ventures, as well as our continued involvement with many start up accelerators and incubators. At Salesforce we are committed to helping start-ups innovate and grow.

With more millennials choosing start-ups as their employers of choice, we’re bound to see continued buzz and momentum around these customer-focused businesses in 2015.

Business Intelligence and analytics

As the proliferation of data continues to increase, using business data to enable fast, accurate decisions has never been more critical, especially for SMEs. Businesses are becoming more data driven, using it to understand and connect with customers in the best way.

Previously this level of insight and knowledge was hard to access and the tools to collate it were difficult to navigate without specialised training.

With the introduction of the Salesforce Analytics platform we are focused on making it much easier for our customers to explore their business data and uncover new insights. We are making data more accessible and usable for the business users of today.

Wearables is where it’s at

Wearable technology in enterprise is a trend we are paying close attention to. The launches of Apple iWatch and Will.i.am’s Puls last year have accelerated the market, which we expect will continue to grow this year.

New apps have enabled end-users to reap the rewards of wearables and have made these devices viable as business tools aimed at delivering better customer service and increased productivity.

We expect to see our customers start to change the way they work by introducing this new technology into their workforce and leveraging it to grow their businesses.

Giving something back

At Salesforce we operate a 1-1-1 model of integrated philanthropy, which leverages 1% of the company’s product, equity and time to improve the communities where we live and work.

Our employees here and in the UK have given over 10,000 hours of their time to charities last year alone and in 2015 we want to continue to make an impact by growing this figure even more.

In the coming weeks we’ll be hearing from more of our Digital Boost partners who will be talking about the trends and growth areas they expect to see in their particular industries.